"Haters Hate From Below" | The Stunt That Broke Records and Changed an Industry | Jason Gladwell

Dr. Jason Gladwell ran a marketing promotion that landed him in the Daily Mail, got him scrubbed from Invisalign's website, and made his own private equity backers furious.

Align Technology — Invisalign's parent — publicly disowned him. The NC Council of Churches called him a public health menace. CNN ran the story.
The schedule sold out in a week.

Before any of it went sideways, he told his team: disagree and commit, but if it goes south, I'm taking all the heat — and we ship a response plan now, not when the calls start coming.

The plan held. The promotion broke records. The gun store he was a silent partner in had its best month ever.

Jason is the orthodontist who built America's #2 Invisalign practice from a one-room startup in 2007 — the worst economy of our lifetime, zero patients, zero capital. Today: 15,000 personal cases, a nine-time world record for single-day patient starts, and a 2021 exit to LightWave Dental he rolled 30% equity back into so he could keep building.

He left the herd on every decision that mattered — and absorbed the arrows each time.

Three lines worth your time:
→ "My risk tolerance is broken"
→ "Holding a grudge is drinking poison and waiting for someone else to die"
→ "I'll fly the closest to the sun"

The trailer is the surface. Underneath is a kid from a rough corner of Omaha who designed his own college degree, rewrote the financing model his entire industry used for 50 years, and figured out that staying interesting is more profitable than staying safe.

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Видео "Haters Hate From Below" | The Stunt That Broke Records and Changed an Industry | Jason Gladwell канала The Fortunate FISHES Podcast