The Bezos Blueprint w/ Carmine Gallo

𝑾𝒉𝒂𝒕 𝒊𝒔 𝒚𝒐𝒖𝒓 𝒃𝒓𝒂𝒏𝒅’𝒔 𝒄𝒂𝒕𝒂𝒍𝒚𝒛𝒊𝒏𝒈 𝒔𝒕𝒂𝒕𝒆𝒎𝒆𝒏𝒕? 𝑨 𝒄𝒂𝒕𝒂𝒍𝒚𝒛𝒊𝒏𝒈 𝒔𝒕𝒂𝒕𝒆𝒎𝒆𝒏𝒕 𝒊𝒔 𝒂 𝒒𝒖𝒊𝒄𝒌 𝒍𝒊𝒏𝒆𝒓 𝒕𝒉𝒂𝒕 𝒆𝒙𝒑𝒍𝒂𝒊𝒏𝒔 𝒂 𝒄𝒐𝒎𝒑𝒂𝒏𝒚’𝒔 𝒗𝒂𝒍𝒖𝒆𝒔 𝒂𝒏𝒅 𝒘𝒉𝒂𝒕 𝒊𝒕 𝒅𝒐𝒆𝒔 𝒇𝒐𝒓 𝒕𝒉𝒆 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒚 𝒊𝒏 𝒂 𝒇𝒆𝒘 𝒘𝒐𝒓𝒅𝒔.

On this episode, Jake and Gino explain how they evolved their brand's catalyzing statement as they talk with Carmine Gallo. Carmine is a popular keynote speaker, Harvard instructor, and communication coach for the world's most admired brands. Carmine speaks about his book ‘The Bezos Blueprint: Communication Secrets that Power Amazon's Success’ and shares the stories behind the success of Amazon.

He reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak and motivate teams and customers. He shares with us the communication tools Bezos created that are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies.

Gallo is the author of 9 books including international bestsellers: Talk Like TED, The Presentation Secrets of Steve Jobs, The Apple Experience, and The Storyteller's Secret.

Key Insights:
00:35 - Introduction
04:00 - How Carmine started his career?
08:20 - Becoming interesting and engaging communicator
10:00 - Communicators are made, not born
14:00 - Using metaphors to be effective communicator
19:28 - Constant learning and humility are the ways towards growth mindset
25:55 - Amazon's promising mission
27:59 - Framework for effective story-telling
35:01 - Simple is the new super power
41:07 - Simplifying complex information
45:20 - Carmine’s favourite story-teller of all the time
48:25 - Wrap-up

Check out more about Carmine’s initiatives on his website: https://www.carminegallo.com/
Check out the author’s books on Amazon: https://amz.run/6Ckj

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Видео The Bezos Blueprint w/ Carmine Gallo канала Jake & Gino