Reebok Pumps Commercial Collection Late 80's Early 90's

Reebok Pumps Commercial Collection from the Late 80's Early 90's. In 1988, Paul Litchfield and Design Continuum, an industrial design firm, partnered to design a shoe that used inflatable chambers that pump-up for a custom fit, the Reebok Pump. A demo version of the Pump, a customizable inflatable/deflatable high-top shoe, was exhibited at the Sporting Goods Manufacturers' Association in February 1989. On November 24, 1989, the first Reebok Pump was released. That month, Dominique Wilkins was featured on a television commercial introducing the Reebok Pump. Reebok released the Omni Zone, Twilight Zone and the SXT Pump in 1990. That year, Michael Chang's Court Victory Pumps was launched.

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