What Instagram Tells Us About New India? | Our Own Devices | Tech Podcast | Meta

In this episode of The Indian Express weekly tech podcast – Our Own Devices, host Nandagopal Rajan is joined by Paras Sharma, Director & Head of Content & Community Partnerships, Meta. Instagram has evolved from just being a photo sharing app to becoming a massive part of our lives through the medium of its content. Growth in content has led to a growth in the concept of Content Creators and in this episode, Paras shares how Indian creators have become trend setters. The gen Z seems to be taking the lead in enhancing focus towards health and relationships via their content. To understand how content is changing and how Instagram is becoming a reflection of a more inclusive India, tune into today's episode of Our Own Devices.

00:00 Introduction

0:58 Evolution of Instagram

4:09 Connected in Real Time

5:30 Trends specific in India

10:33 Why creators are growing

11:44 Multi-platform content

13:06 Gen Z and cultural involvement

16:31 Trends popular amongst Gen Z in India

19:56 diversity of content

23:23 2024 Prospects for Instagram

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