Fiji Water: from small island to world famous water.

Fiji water’s unique approach to marketing revolves around packaging, premium product pricing, effective distribution and image-creating pricing. It was a key strategic move from the company to enter the US market by using these marketing tools.
But yet again, how did water from such a small group of islands become arguably one of the world’s most famous waters? Fiji water is the brain child of Canadian businessman David Gilmour who founded the company back in 1995.

This is the F&B Series: Fiji Water

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Chapters:
0:00 Introduction
0:15 The start of the company
2:25 Company strategy & marketing
4:11 Slowing sales
4:52 What is next for Fiji?
5:40 Conclusion

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References:
Our changing climate: Greenwashing - https://www.youtube.com/watch?v=mOpa8kd6fBI
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Видео Fiji Water: from small island to world famous water. канала Skuma Water