How To Look At Facebook Ads Data (Analysis)

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In order to have a successful ad, you will have to know if it has the potential based on the data collected. You do not need to spend a lot to test if the product/targeting has a potential to win. Most people just do not know when to kill the ad, they will let it keep running thinking that it will take a few more days to optimize.

The main data you want to look at (Website Conversion/PPE):

CPC (link) = This shows how much it will cost per link click. You want this number to be low as possible. Usually, my winning ads have a CPC of $0.10-$0.50 CPC. If you are getting a lot of cheap link clicks but no purchases, this may show that there is something wrong with your product page like price, images, trust, and etc.
CPM - This shows how much it will cost to show your ad to 1000 people. You want this to be lower than $5 which show that your ad is showing to more people because facebook found the right audience for cheap CPM. Usually, some of my winning products only cost $0.50-$2.00 CPM. If the CPM is way too high over $10 after 3-4 days to optimize, you may want to kill it and test another.
Cost Per Purchase - This show how much it will cost you to spend on your ad to get a purchase. If you are spending way too much per purchase than the product, kill the ad especially if it's a WC. You want to do the math it would be : Selling price - Cost of product - Cost Per Purchase = Total Profit.
CTR % (Link) - You want your CTR to be at least 1% - 10%
Frequency - Shows how many times the same person viewed your ad. Usually, a frequency below 2 is ok.
Impression - This shows how many people your ad has been shown to. If you have a lot of impressions but no clicks, this indicates that your targeting is off.
Purchase Pixel - This tracks how many times someone made a purchase after clicking on your ad.
Add to Cart Pixel - This tracks how many times someone adds to cart after clicking on your ad. If you are having a lot of add to cart but no purchase, this indicates that there may be something wrong after adding to cart like the price, shipping price, payment method.
I hope this information helped. I am back to making new content and my drop shipping course soon! Stay tuned!

Видео How To Look At Facebook Ads Data (Analysis) канала Kevin Huynh