App Store Optimization: What is App Store Optimization & How Does It Work? | Pulsate Academy

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In this episode we discuss ASO or App Store optimization; how to get your app discovered and increase downloads.

App Store optimization is comparable with SEO for websites and its purpose is to increase the success and rankings of your app on the Apple App Store and on Google Play.

In today’s episode you will learn the following:

1:01 How can app downloads and active users affect your app ranking?
We cover how app downloads can increase or decrease your rankings but also how active users and genuine users are extremely important.

3:03 How can you use good reviews and ratings to rank?
We discuss how getting good (genuine) reviews feeds into your ranking and how you can encourage your users to leave reviews.

4:18 Are contests and giveaways a good idea for influencing app engagement?
We show how to achieve success with your app using well timed contests and giveaways.

5:18 How can we avoid negative feedback with our app?
We reveal this trick to minimize the possibility of getting negative feedback.

6:12 Can titles, keywords and description affect your app being found?
How titles and keywords and your description should reflect user experience and we show how many characters are readable in both IOS and Android Play Store.

9:58 How can branding affect downloads of our app?
We reveal how the icon can be a vital contribution to your app store success and how video is becoming more of a necessity for increased downloads.

12:12 Is it important to consider localization when submitting our app?
We uncover the truth about how your competitors neglect to consider localization of their apps and how you can take advantage of this opportunity.

Important Links

App Snippet - http://localizedirect.com/storefront/
App store best practices - https://developer.apple.com/app-store/app-previews/
Android Google Play Store Best Practices - https://support.google.com/googleplay/android-developer/answer/1078870?hl=en

App Localization:
App Localization Service Providers:

Babble On - https://www.ibabbleon.com/
Argos Multilingual - http://www.argostranslations.com/
One Sky App - https://www.oneskyapp.com/

App Review sites

Free
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App Store

App Apes - http://app-apes.com/

Android Play Store

Android App Labs - http://www.androidapplabs.com/
Paid
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Apple

iPhone app review - http://www.theiphoneappreview.com/

Android

Android Guys - http://www.androidguys.com/

We would love to hear your success stories or if you know any secrets to ranking on the relevant App marketplaces. Share your knowledge in the comments below.

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About Pulsate

Pulsate is an All-in-One mobile marketing growth stack used by leading mobile marketers to drive sales from their app, increase user engagement and deliver experiences to build brand loyalty.

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