What selling on QVC taught me about Value (and how to communicate it)

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When many large jewelry brands “interpret” their collection for QVC, they try to replicate their products inexpensively but in a way that resembles their luxury collections. Judith Ripka and Anthony Nak for QVC are great examples of this!

What they are actually doing is upping the “perceived value” factor so that their line appeals to the masses.

My trainer at QVC had us go through an exercise to get deep into the psychology of the QVC customer.

Here’s what selling on QVC taught me about VALUE (and how to communicate it).

After you’ve watched the video, answer the following questions:

Have you ever been guilty of committing one of these annoying mistakes?
How are you currently communicating VALUE in your sales, marketing, and branding?

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