How We Built Rock Band: Secrets Behind the Hit Game

How We Built Rock Band: Secrets Behind the Hit Game

How did Rock Band revolutionize the music gaming industry? Find out the surprising secret that every entrepreneur should know.

When I worked with the design team behind the video game Rock Band, I was astonished to learn how they tackled customer research. They broke every rule in my book on how to develop products, and when I learned how well it worked, it became a core part of the Game Thinking system.

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VIDEO CHAPTERS 📣
0:00 - Introduction
2:54 - Customer journey
4:39 - Rock Band Producer, Tracy Rosenthal-Newsom's thoughts on the experience
7:50 - Building a customer journey

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We deconstruct breakout games & apps to help you innovate smarter and find product/market fit. Hosted by Amy Jo Kim - Game Designer & Startup Coach - prev. Rock Band, The Sims, Covet Fashion Happify, Netflix.

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Видео How We Built Rock Band: Secrets Behind the Hit Game канала Game Thinking TV