Gen Z Has Destroyed the Fashion Marketing Funnel | Fashion Communication Explained #fashion

Gen Z has completely changed how fashion shopping works. Earlier, brands followed the old marketing funnel: awareness, interest, desire and purchase. But today, fashion consumers discover products through reels, comments, influencers, AI, Myntra, Nykaa, Amazon and haul videos — all within minutes.

This is why Fashion Communication is no longer just about posters, campaigns or aesthetic Instagram pages. It is about understanding consumer behaviour, identity, aspiration, trust and why people click, scroll, compare and buy.

If you are a fashion communication student, fashion design student, fashion marketer or someone trying to understand the future of fashion branding, this reel explains why the real game is not just design — it is behaviour.

Видео Gen Z Has Destroyed the Fashion Marketing Funnel | Fashion Communication Explained #fashion канала Decoding Fashion