Critical Changes To Apples iOS14 You Need To Know About! | Digital. 011

In this week's episode of Digital. by AttentionMedia we are discussing the critical changes to apples IOS 14 update you need to know about...

Over the past 12 months, Apple has been driving the PRIVACY message really hard.
 
This is coming off the back of Cambridge Analytica and Facebook has come out very vocally in regards to the impacts this will have on SME advertisers in particular

What is the update? iOS 14

 ✅It will allow users to share your approximate location with apps, instead of your precise location.

 ✅Will also get a camera and microphone recording indicator in the status bar. It’s a similar feature to the camera light that comes with Macs and MacBooks. The recording indicator will sit in the top bar of your iPhone’s display when your front or rear camera is in use, or if a microphone is active.

✅Users will be asked if they want to be tracked by the app. That’s a major change that will likely have a ripple effect: By allowing users to reject tracking, it’ll reduce the amount of data that’s collected, preserving user privacy.

What happened in the past?

The  identifier for advertisers (IDFA) tracked you across apps and the internet
Facebook was able to use Audience Network to target app users with ads and also collect data about usage and interests from the apps used. 
Most of us didn’t realise 

What will happen moving forward?

Many people will opt out of the tracking
Audience Network will suffer
Many people will see less relevant ads
Facebook will innovate and things will continue to change
Social Media is still young and evolving along with humanity 

What to do about it?

Roll with change and lean into it. 
Adapt quickly and learn all you can about what this means to you and your business
Focus on building a brand, brand equity, and your own databases.
Create content, drive web traffic, implement a server-side API
Give AttentionMedia a call and we can help you!

If you would like to subscribe and listen to the audio version follow the links below:

Apple Podcasts: https://podcasts.apple.com/au/podcast/digital-by-attentionmedia/id1536705955
Spotify: https://open.spotify.com/show/0IktzTmhPR28jxPi8ohuNy
Amazon: https://music.amazon.com/podcasts/26b89b31-ef99-4aaf-a6d4-50175aecf587
Google: https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2F0dGVudGlvbm1lZGlhL2ZlZWQueG1s
LINKS

AttentionMedia - https://attentionmedia.com.au/

www.adweek.com/programmatic/facebook-keeps-up-the-pressure-on-apple-over-ios-14-changes/

https://www.facebook.com/business/news/preparing-our-partners-for-ios-14-launch

SPECIAL MENTIONS:

This podcast is professionally mixed and edited by the creative team at AttentionMedia.

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See you on the next one.

Видео Critical Changes To Apples iOS14 You Need To Know About! | Digital. 011 канала AttentionMedia