Abraham Maslow and the Hierarchy of Needs - Content Model of Motivation

Abraham Maslow' Hierarchy of Needs is possibly the best known model of motivation. As a motivation theory, the hierarchy of needs is useful, but probably over-used.

But, it's an important motivation model to know and understand, so, we'll go through it in this video.

Watching this video is worth 3 Management Courses CPD Points*.
(See below for more details)

This video is part of course module number 3.7.2
Program 3: Managing and Leading Individuals
Course 7: Motivation
Section 2: Process Models of Motivation

Primary videos that precede this video include:
- Introduction to Motivation https://youtu.be/hbPGqPLv2s4
- The Fundamentals of Motivation https://youtu.be/IVjnAZ-8-dY
The Main Process Models of Motivation
- Elton Mayo and the Hawthorne Experiment https://youtu.be/jRMO43s5NGY
- Victor Vroom and Expectancy Theory https://youtu.be/WDgF7Avijlc
- John Stacy Adams and Equity Theory https://youtu.be/ksnCw96vg7M
- Douglas McGregor and Theory X & Theory Y https://youtu.be/fS5iqEf1Azs

Primary videos that follow this video include:
Content (or needs) Models of Motivation
- Abraham Maslow and The Hierarchy of Needs https://youtu.be/gz5zNx3KnrE
- Clayton Alderfer and ERG Theory https://youtu.be/a01zosRYGnk
- Frederick Herzberg and Two Factor Theory https://youtu.be/f_qyDfZYfXQ
- David McClelland and Three Motivational Needs Theory https://youtu.be/jxNhGE3gPcA

LESSON NOTES
============
Abraham Maslow was a humanist psychologist. His hierarchy of needs model is very much consistent with Douglas McGregor's Theory Y (so do take a look at that video if you've not seen it: https://youtu.be/fS5iqEf1Azs).

Maslow suggested we have a set of needs that he arranged in a hierarchy from the most basic biological needs up to the need to be the best person we can be - which he called 'self-actualization'. In the video we use a five-level version of his hierarchy of needs:
- Physiological needs
- Safety and security needs
- Social and belonging needs
- Esteem needs - esteem of others and self-esteem
- Self-actualization

There are issues, which we discuss, with this model. But, later theories do hark back to this one.

RECOMMENDED EXERCISE
======================
1. If you have not yet watched our video on Douglas McGregor's Theory X and Theory Y, please do so. (1 MC CPD Point)
2. How does this video relate to the McGregor video? (1 MC CPD Point)
3. How well does Maslow'shierarchy of needs fit with your own personal sense of what motivates you? What works well for you - and what issues do you have with the model? (2 MC CPD Points)
4. Now think about how well this model seems to account for the behaviors of the people who work for and with you. Reflect on what your own experiences and make notes in your journal, notebook, or workbook. (2 MC CPD Points)
5. As a manager, how can you use your understanding of Maslow's hierarchy of needs to help ensure your colleagues and team members remain well-motivated? Make notes in your journal, notebook, or workbook. (2 MC CPD Points)

DOWNLOADS
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Paid resources
- Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3)

RECOMMENDED READING
=====================
For a solid introduction to motivation:
- HBR Guide to Motivating People https://geni.us/sO2IKgn

The best of modern thinking on motivation, in accessible business books. These are all modern classics:
- Drive: The Surprising Truth About What Motivates Us https://geni.us/uq3EBO
- Start With Why: How Great Leaders Inspire Everyone To Take Action https://geni.us/vjErAN
- Lead, Motivate, Engage: How to INSPIRE Your Team to Win at Work https://geni.us/ABkZEx
- Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smart https://geni.us/E39I
- Payoff: The Hidden Logic That Shapes Our Motivations https://geni.us/uMaP
- The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work https://geni.us/tiEkeH

Management Courses Continuing Professional Development (CPD) Points
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You can record your Management Courses CPD points on our free, downloadable CPD record log.
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Each video has two levels of MC CPD points. For this video:
- If you simply watched the video, record 3 MC CPD points
- If you also carried out all of the recommended exercises, score a total of 11 MC CPD points
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Видео Abraham Maslow and the Hierarchy of Needs - Content Model of Motivation канала Management Courses - Mike Clayton