Dutch Profiles: Catalogtree

The designers behind Catalogtree, Daniel Gross and Joris Maltha, collect enormous amounts of indigestible data and transform it into lucid images. These images tell stories that otherwise would be invisible.

In 2006 they decided to portray a highway in their neighbourhood. This resulted in nine silk-screen posters, each portraying a different aspect of the road; such as traffic-intensity, accidents or traffic jams.

The clients of Catalogtree are mostly newspapers and magazines, but in 2010 they designed the graphics for an interactive documentary called Money & Speed made for iPad. Their visualizations superbly explain the shortest financial crash ever on wall street. For this project they won two Dutch Design Awards.

Apart from all their commissioned work Catalogtree also take time to experiment. Inspired by the random patterns in nature they use tiny robots to imitate the behaviour of swarms.

http://www.catalogtree.net

CREDITS
Commissioning editor Submarine: Geert van de Wetering
Producer: Olivia Sophie van Leeuwen
Research: Liselot Francken
Director: Jennifer Pettersson
Camera: Wiro Felix
Sound: Steven van Dijk
Editor: Noud Holtman
Colour Correction: Maurik de Ridder
Music/Sound Design: Pastelle Music

Produced by Submarine, Femke Wolting & Bruno Felix
http://www.submarine.nl

Commissioned by DutchDFA
http://www.dutchdfa.com

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Видео Dutch Profiles: Catalogtree канала Dutch Profiles