Where do I start to be a great Product Manager | Marty Cagan, Author of Inspired | The Product Folks

If you a PM, Aspiring to be a PM or a product enthusiast, you don't want to miss this. It's no co-incidence that the Amazon, Netflix, Apple, Etsy, Slack, Google's of the world empower product teams in creating those great products. Over the next 45 mins Marty has a striking take on the role of a PM in different organizations and what is to be a real Product Manager vs roles that are categorized as PM's.

Marty's deck: https://www.dropbox.com/s/j0nn1yq6bk9b5j0/SVPG%20TEAMS.pdf?dl=0

00:17- What's new?
2:50- Being a Product Manager today
4:20- Three models of Product management
5:40- Engineer to Product , the journey
7:30- Three Product teams- Which category are you in ?
9:45 - Process driven Product Management - Factory Model, the least Innovative set-up
12:00 - Serve the business Product manager - aka Project Manager
15:10 - Empowered Product Manager
18:10 - True Product Discovery & the difficult journey to create value.
23:30 - Empowered Product teams - Product, Design, Engineers
27:45- How to transform to Empowered Product teams
34:20- Reference Books and Links
35:35 - How has Product Management evolved in the past decade or so
41:35 - How do identify the right organization for you?
45:00 - Secret sauce for stakeholder alignment
51:50- Certified Product manager
54:50 - Will you pay me for 90 days without value?
58:10 - Enigmas of B2B product Management
1:07:09- If you know then, what you know now ?
1:09:40 - Closing comments

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About the speaker- Marty has over 3 decades of experience in the Silicon Valley and is the founder of SVPG , that helps dissemeniate experience and knowledge in building world class products.
Marty began his career with a decade as a software developer at Hewlett-Packard Laboratories conducting research on software technology, and building several software products
After HP, Marty joined a then young Netscape Communications Corporation, where he had the opportunity to participate in the birth of the Internet industry. Marty worked directly for co-founder Marc Andreessen, where he was vice-president for Netscape’s platform and tools, and later e-commerce applications, and worked to help Internet start-ups and Fortune 500 companies alike to understand and utilize the newly emerging technology. Marty was most recently senior vice-president of product and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site.
Marty is also the author of the book INSPIRED: How to Create Products Customers Love.

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