Chip Bergh Levi's CEO On Turning The Business Around
How did Levi Strauss & Co. engineer a turnaround over the past couple of years? CEO Chip Bergh says it came down to an intense focus on the brand, restoring interest in the company's iconic jeans.
"We have something going for us that nobody else has got: We're the original," he says. "A lot of consumers, especially millennials and Gen Z, they'd rather have fewer items in their closet that are more versatile and that really have lasting value."
He explains to Chip Cutter why he took on the challenge of reviving the company after a 28-year career at Procter & Gamble, and what he's learned along the way.
Видео Chip Bergh Levi's CEO On Turning The Business Around канала LinkedIn News
"We have something going for us that nobody else has got: We're the original," he says. "A lot of consumers, especially millennials and Gen Z, they'd rather have fewer items in their closet that are more versatile and that really have lasting value."
He explains to Chip Cutter why he took on the challenge of reviving the company after a 28-year career at Procter & Gamble, and what he's learned along the way.
Видео Chip Bergh Levi's CEO On Turning The Business Around канала LinkedIn News
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
How a Turnaround CEO Diagnoses the Real ProblemsWWD CEO Summit – Chip Bergh, Levi Strauss & Company | WWDLevi's CEO Chip Bergh on innovation, strategies to reach the next generation of consumersSoaking our new Levi's Vintage 501 Jeans!!Turning around a company in distressLevi Strauss & Co CEO Chip Bergh: The Comeback | Mad Money | CNBCCheap Vs. Expensive Jeans - What's the Difference? | Teen VogueMarcus Lemonis - How to Move Your Business ForwardThe Secret Behind Domino's EPIC Turnaround and 3,000%+ Returns#188 Valuable 125 year old Levis and other rare jeans from the 1800s found buried in a mine!How To Save A Failing Business In Four StepsInterview With Airbnb CEO Brian Chesky | FortuneThe Levi's Mantra | Fortune2018 Leadership Lessons Learned - Chip Bergh - CEO & President of Levi Strauss & Co. - Full LengthMemoirs of a turnaround artist: McKinsey's Doug YakolaHow To Turn Around a Failing Business10 Tips To Starting Your Own Clothing Line From Home 2021Best Advice to Small Business OwnersActions for a Circular Economy in Fashion | Sandrine Dixson-Declève | Copenhagen Fashion SummitDistinguished Speakers Series: Chip Bergh, President and CEO, Levi Strauss & Co.