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Influence Tool - Social Labeling

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Manipulation Influence Negotiation (Shorts)
Dark Side - Social Labeling
The Dark Side of Negotiation: Manipulation and Influence
Influence and Manipulation - Social Labeling
What if a single word could help you gently steer someone’s decisions—without pressure or obvious manipulation?
In 1973, psychologist Robert Kraut ran a surprising experiment. He asked people to donate to a charity.
To some of them, he added just one small sentence: “You’re the kind of person who’s generous.”
The result? Those people gave more, and more often.
Why? Because they wanted to stay consistent with the positive image they’d been given.
This is called social labeling: give someone a positive trait, and they’ll tend to behave accordingly—almost automatically.
In negotiation, this is a powerful tool.
Saying things like “I know you’re someone who’s fair” or “You always look for balanced solutions” subtly encourages the other person to act that way—without even realizing it.
No aggressive tactics. Just smart psychology.
The power of words, used wisely.
(Robert E.Kraut, « Effects of social labeling on giving to charity », Journal of Experimental Social Psychology, 1973, Vol. 9, 551-562).

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