Jon Miller - The Value of Original Research for B2B Content Marketing #b2bmarketing #podcast

How can B2B brands stand out in a sea of AI-generated noise?

Jon Miller's answer is clear: original research. In this clip from the Beyond B2B Marketing podcast, Jon explains why proprietary data and research-based content have become powerful tools for B2B marketers looking to build authority, trust, and visibility in amongst the deluge of AI-generated content.

Jon says it's not just about content, it's about craftsmanship. And the nuance of craft is one of the few things machines can't fake.

"In a world where AI can generate infinite content, it cannot generate truly original research... and as a result, [original research] gets cited, it gets shared, it gets remembered."

Dive in to the full conversation with Jon Miller and Lee Odden here:
👉 https://www.toprankmarketing.com/blog/beyond-b2b-jon-miller/

Видео Jon Miller - The Value of Original Research for B2B Content Marketing #b2bmarketing #podcast канала TopRank Marketing TV