Stakeholders and Stakeholder Mapping

The concept of stakeholders is covered in this short revision video. After a quick reminder about what a stakeholder is (and how this is different from a "shareholder") we explore how stakeholder interests differ and how they can come into conflict. This leads nicely onto the concept of stakeholder mapping - which is a suggested approach for how businesses should deal with different levels of stakeholder power and interest.

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Видео Stakeholders and Stakeholder Mapping канала tutor2u