‘The Art of War’: The greatest strategy book ever written | Roger Martin
Strategy advisor Roger Martin explains how 2,000 year old military thinking is useful in modern business strategy.
Subscribe to Big Think on YouTube ► https://www.youtube.com/channel/UCvQECJukTDE2i6aCoMnS-Vg?sub_confirmation=1
Up next, Navy SEAL has a '40 Percent Rule' and it's the key to overcoming mental barriers ► https://youtu.be/9I_u4oZqF8c
Business leaders can gain valuable insights from history’s great military strategists. Roger Martin, an author and the former dean of the Rotman School of Management at the University of Toronto, suggests examining "The Art of War" by Sun Tzu.
Although the text is more than 2,000 years old, Roger argues that it contains timeless philosophy that applies not only to the battlefield, but also to modern business strategy. To Roger, people often think war and business is all about numbers and hard data. But in reality, it’s often just as important to think about more qualitative aspects about your company and its competition. And that’s where philosophy and customer-focused design come into play.
0:00 Is ‘The Art of War’ as good as an MBA?
2:19 “The supreme art of war is to subdue the enemy without fighting”
3:25 “There is no instance of a nation benefiting from prolonged warfare”
4:22 “When you surround an army, leave an outlet free. Do not press a desperate foe too hard”
5:05 “Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.”
6:28 The tripartite view of the future
To learn even more from the world's biggest thinkers, get Big Think+ for your business ► https://bigthink.com/plus/
Read the video transcript ► https://bigthink.com/series/explain-it-like-im-smart/sun-tzu-the-art-of-war/
----------------------------------------------------------------------------------
About Roger Martin:
In 2017, Roger Martin was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers.
Martin is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, and Ford.
Martin is a Professor Emeritus at the Rotman School of Management at University of Toronto, where he served as dean from 1998-2013. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.
His newest book is A New Way to Think: Your Guide to Superior Managerial Effectiveness. His previous twelve books include When More is Not Better, Creating Great Choices written with Jennifer Riel, Getting Beyond Better written with Sally Osberg, and Playing to Win written with A.G. Lafley, which won the award for Best Book of 2012-13 by the Thinkers50. He has written 32 Harvard Business Review articles.
Martin received his BA from Harvard College, with a concentration in economics, in 1979 and his MBA from the Harvard Business School in 1981. He lives in South Florida with his wife, Marie-Louise Skafte.
----------------------------------------------------------------------------------
Read more of our stories on learning & development:
5 key components of an effective learning and development strategy
► https://bigthink.com/plus/learning-and-development-strategy/
Transformative learning 101
► https://bigthink.com/plus/transformative-learning/
How to conduct a skills gap analysis: A 5 step guide
► https://bigthink.com/plus/skills-gap-analysis/
----------------------------------------------------------------------------------
About Big Think | Smarter Faster™
► Big Think
The leading source of expert-driven, educational content. With thousands of videos, featuring experts ranging from Bill Clinton to Bill Nye, Big Think helps you get smarter, faster by exploring the big ideas and core skills that define knowledge in the 21st century.
► Big Think+
Make your business smarter, faster: https://bigthink.com/plus/
----------------------------------------------------------------------------------
Want more Big Think?
► Daily editorial features: https://bigthink.com/popular/
► Get the best of Big Think right to your inbox: https://bigthink.com/st/newsletter
► Facebook: https://bigth.ink/facebook
► Instagram: https://bigth.ink/Instagram
► Twitter: https://bigth.ink/twitter
Видео ‘The Art of War’: The greatest strategy book ever written | Roger Martin канала Big Think
Subscribe to Big Think on YouTube ► https://www.youtube.com/channel/UCvQECJukTDE2i6aCoMnS-Vg?sub_confirmation=1
Up next, Navy SEAL has a '40 Percent Rule' and it's the key to overcoming mental barriers ► https://youtu.be/9I_u4oZqF8c
Business leaders can gain valuable insights from history’s great military strategists. Roger Martin, an author and the former dean of the Rotman School of Management at the University of Toronto, suggests examining "The Art of War" by Sun Tzu.
Although the text is more than 2,000 years old, Roger argues that it contains timeless philosophy that applies not only to the battlefield, but also to modern business strategy. To Roger, people often think war and business is all about numbers and hard data. But in reality, it’s often just as important to think about more qualitative aspects about your company and its competition. And that’s where philosophy and customer-focused design come into play.
0:00 Is ‘The Art of War’ as good as an MBA?
2:19 “The supreme art of war is to subdue the enemy without fighting”
3:25 “There is no instance of a nation benefiting from prolonged warfare”
4:22 “When you surround an army, leave an outlet free. Do not press a desperate foe too hard”
5:05 “Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.”
6:28 The tripartite view of the future
To learn even more from the world's biggest thinkers, get Big Think+ for your business ► https://bigthink.com/plus/
Read the video transcript ► https://bigthink.com/series/explain-it-like-im-smart/sun-tzu-the-art-of-war/
----------------------------------------------------------------------------------
About Roger Martin:
In 2017, Roger Martin was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers.
Martin is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, and Ford.
Martin is a Professor Emeritus at the Rotman School of Management at University of Toronto, where he served as dean from 1998-2013. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.
His newest book is A New Way to Think: Your Guide to Superior Managerial Effectiveness. His previous twelve books include When More is Not Better, Creating Great Choices written with Jennifer Riel, Getting Beyond Better written with Sally Osberg, and Playing to Win written with A.G. Lafley, which won the award for Best Book of 2012-13 by the Thinkers50. He has written 32 Harvard Business Review articles.
Martin received his BA from Harvard College, with a concentration in economics, in 1979 and his MBA from the Harvard Business School in 1981. He lives in South Florida with his wife, Marie-Louise Skafte.
----------------------------------------------------------------------------------
Read more of our stories on learning & development:
5 key components of an effective learning and development strategy
► https://bigthink.com/plus/learning-and-development-strategy/
Transformative learning 101
► https://bigthink.com/plus/transformative-learning/
How to conduct a skills gap analysis: A 5 step guide
► https://bigthink.com/plus/skills-gap-analysis/
----------------------------------------------------------------------------------
About Big Think | Smarter Faster™
► Big Think
The leading source of expert-driven, educational content. With thousands of videos, featuring experts ranging from Bill Clinton to Bill Nye, Big Think helps you get smarter, faster by exploring the big ideas and core skills that define knowledge in the 21st century.
► Big Think+
Make your business smarter, faster: https://bigthink.com/plus/
----------------------------------------------------------------------------------
Want more Big Think?
► Daily editorial features: https://bigthink.com/popular/
► Get the best of Big Think right to your inbox: https://bigthink.com/st/newsletter
► Facebook: https://bigth.ink/facebook
► Instagram: https://bigth.ink/Instagram
► Twitter: https://bigth.ink/twitter
Видео ‘The Art of War’: The greatest strategy book ever written | Roger Martin канала Big Think
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Sex works in your #brain just like everything else | Emily Nagoski #shortsHow theoretical and experimental physicists clash, fight, and make physics better | Janna LevinMore accountants are leaving the field than joining. What’s going on? | Kelly Richmond PopeEinstein failed to solve the Universe. Here’s what it would take to succeed. | Michio KakuEinstein's equations and the enigma of wormholes | Janna LevinA Harvard career coach’s “unspoken rules” for getting promoted | Gorick Ng for BT+Change your diet, extend your life | Dr. Morgan LevineBerkeley professor explains gender theory | Judith ButlerThe science of super longevity | Dr. Morgan LevineWhy do the worst people rise to power? | Brian KlaasHow porn f*cked our minds | Louise PerryGood sex explained in 9 minutes | Dr. Emily NagoskiGame theory can explain humanity’s biggest problem | Steven PinkerIs marriage dying? | Richard ReevesMaster divergent and convergent thinking | Tiago ForteOur primordial drive for sex and love | Helen FisherDon’t hire the smartest job candidate | Tyler CowenWhy psychopaths rise to power | Brian KlaasTrain for any argument with Harvard’s former debate coach | Bo Seo3 game theory tactics, explainedStoicism: Turn suffering into unshakeable inner strength | Chloé Valdary