Kathy Meis on How to Reach the Right Readers

As an independent author without name recognition in a crowded book marketplace, it can be really hard for readers to discover you. You don't have the advantage of brand recognition like big-budget authors do.

Kathy Meis argues that starting narrow and focusing on an audience you can absolutely delight with your books is a great foundation. As your readers become familiar with the reading experience that your books deliver, your name can evolve into a micro-brand. As soon as someone can say your name and understand and recognize that reading experience, they will buy based on your name.

Specificity is one way to narrow down the audience targeted by your books. Speak to a particular audience and describe your work to them in a way they understand. Bring them into that reading experience and they will recognize if your work is something they're interested in.

This clip is extracted from this week's podcast episode on THE IMPORTANCE OF SPECIFICITY with Kathy Meis. Watch the whole interview here: https://youtu.be/SLdMYL1qHVM

Do any of those topics pique your interest? Check out 2 MINUTES OF INDY https://bit.ly/2MinutesOfIndy, where over the week following the airing of the episode, you'll find brief video clips from the interview on each of those topics. You can also catch up on some highlights of previous episodes there.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

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Видео Kathy Meis on How to Reach the Right Readers канала The Indy Author