Selling During Entertainment? Big Mistake. Here is why | Wellhub's 'Murder in HR' case study

Don’t Sell While You Entertain – Audiences Hate It! As Christopher Dean, the VP of Content Marketing & Integrated Campaigns at Wellhub puts it, "Audiences have very little tolerance for being sold to when they're being entertained."

If your content feels like a long ad, you'll lose them—and the ratings will show it.
- Lead with entertainment
- Use your ad roll for the brand story

This is the formula for building brand awareness without turning off your audience.

To catch the full interview, check https://www.youtube.com/watch?v=AFi0pGR0d9g&t=628s

#BrandedContent #ContentMarketing #BrandStrategy #EntertainmentMarketing #Storytelling #AdRoll #CreatorTips #MarketingMistakes #ContentCreation #YouTubeShorts

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