Personalization at Scale: The Delta Air Lines Approach to Lifecycle Marketing

Personalization at Scale: The Delta Air Lines Approach to Lifecycle Marketing | Sarah Honeyman, Director Lifecycle Marketing, Delta Air Lines

The last 18 months have not been business as usual for Delta Air Lines. In this interactive discussion with Sarah Honeyman, hear how Delta have overcome the challenges, launching a lifecycle marketing capability to address key challenges including: balancing automation, scale, and personalisation; marrying experience with brand; rethinking segmentation; and creating relevance through content.

GDS Group runs international conferences and summits that draw together the best minds across different business sectors.

Take a look at our event portfolio or check out some of our other content on the CMO Digital industry by visiting: https://gdsgroup.com/sectors/marketing/

Subscribe to our YouTube channel for highlights from our keynote speakers like this every week: https://bit.ly/2IMWseI

Видео Personalization at Scale: The Delta Air Lines Approach to Lifecycle Marketing канала GDS Event Experiences