Seaweed, cattle and a bold climate change solution |Sam Elsom | Australian Story

Five years ago, Sam Elsom shocked his friends and family when he quit his job as a fashion designer to set up a seaweed farm in Tasmania, inspired by the potential of a special strain to radically reduce methane emissions in livestock.

Two weeks ago his company was named as a finalist in one of the world’s most prestigious environmental prizes, Earthshot, founded by Prince William and Sir David Attenborough.

The dividend, a year’s mentoring by billionaire Michael Bloomberg and the chance to compete for the big prize in November.

And the global recognition has come at just the right time.

Having built a state-of-the-art lab, trialled his special seaweed-based feed and had it adopted by a national burger chain, Sam has now reached a crunch point.

With a million doses on the shelf, can he generate enough interest to get farmers and government on board?

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