2023 Lexus RX 350 in Mica Red

INTRODUCING THE ALL-NEW LEXUS RX

Lexus has undertaken a complete reinvention of the RX large luxury SUV, building on the model’s great heritage and breaking new design and technology boundaries to increase the breadth of its capabilities and its appeal to an even wider customer base.

In 1998, the original RX model founded the market segment for luxury-focused SUVs. Since then, it has continuously evolved, notably becoming the first electrified model in the premium market with the launch of the RX 400h in 2005. Today, it is firmly established as a global core model for Lexus with 3.5 million sales – 300,000 of these in Europe. The all-new fifth generation model range will strengthen this position and Lexus’ reputation for design and technology excellence.

Koji Sato, President of Lexus International, said: “For the all-new RX we were determined to keep the Lexus DNA of supreme quality, ride comfort and refinement, and elevate the driving experience to the next level, delivering a unique Lexus Driving Signature.”

Together with the recently launched NX and the upcoming RZ all-electric model, the RX will help build the “Next Chapter” of the Lexus brand. These three models will give the company its most comprehensive coverage yet of the D/E premium SUV market, the heart of Lexus’ business.

Lexus has developed its new Next Chapter design language for the new RX, including a new ‘spindle body,‘ achieved by integrating the signature spindle grille concept into the entire front of the vehicle. The RX team also drew inspiration from the model’s rich design heritage to produce a car that is instantly recognisable as RX, but with a more dynamic, elegant and confident character.

Inside, the driver-centred ‘Tazuna’ cockpit focuses on giving the driver direct, intuitive control of the vehicle, following the principal of ‘hands on the wheel, eyes on the road’. It also improves the driving experience, with its intuitive and clean layout, enhanced by the new Lexus Link Multimedia system with the “Hey Lexus“ onboard assistant, a 14-inch touchscreen and remote functions that can be accessed using the Lexus Link smartphone app.

To craft the new RX’s ‘Lexus Driving Signature’, Lexus optimised the SUV’s fundamentals such as the centre of gravity, inertia specifications, weight reduction, rigidity, and powertrain to create a more natural dialogue between car and driver. The improved handling and responsiveness are founded on a development of Lexus‘ GA-K platform that delivers excellent body rigidity and a low centre of gravity.

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