Midday Masterclass - Precious Brands - Designing for a New Age of Celebrity and Influencer Brands.

The Precious Brands team discuss a broad range of challenges and opportunities in the mix of designing and launching Celebrity & Influencer brands to a digital-first audience. From deconstructing traditional bottle formats, developing a visually led fragrance storytelling language, the importance of engagement v following, and what's next!

Precious Brands is a specialized design and content creation agency, Associate Member, and winner of this year's Gold Pentaward for perfume packaging design.

Видео Midday Masterclass - Precious Brands - Designing for a New Age of Celebrity and Influencer Brands. канала fragrancefoundationuk