How to Combine Account Based Marketing and Social Selling on LinkedIn | Ty Heath | INBOUND 2018

Account based marketing (ABM) focuses on the committee of buyers or decision makers within your target accounts. However, this is only one side of a successful ABM plan. The other side of a strong ABM plan mandates social selling and a strong alignment within the sales and marketing leadership teams.

Learn how successful Marketing teams can reach buying committees with relevant, targeted content and Sales teams can identify decision-makers with lead recommendations to uncover influencers at target accounts. Get practical advice for achieving success with ABM and social selling strategies that pave the way for prospects to become customers.

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