[4K] Air-raid Shelter full of Clothing Stores : GOTO MALL in Seoul Korea

"Head to toe, only for $50!"

Hello, everyone!
Spring always comes to the show window of the clothing store first. What is this year's fashion trend? There's a place where you can meet the latest spring clothes of 2021, even if it's not Haute Couture or Pretaporte in Paris. It's Goto Mall, an underground shopping mall in Gangnam, Seoul.

The clothes at the Goto Mall are very cheap. You can get a full change from head to toe for 50 dollars. It's not high quality, but it's fast fashion enough to wear for a season. Customers range from teenagers to seniors over 60s.

Goto Mall's main products are clothing, but flowers and interior products sold here are also popular. There are also stores where you can simply eat or drink coffee after shopping. It is always crowded because it is right next to Shinsegae Department Store and Express Bus Terminal.

Not many people know that the mall was built in the 1970s as an air defense against North Korean attacks. Fortunately, this air-raid shelter has never been used for its original purpose.

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#seoul_shopping #gotomall #central_city_seoul
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⭐️by "The Korea Times" 2012-11-12 By Jane Han

Not much has changed since my last visit to Seoul. But then again, it's only been six months so what would I expect? Just when things started becoming all too typical, there it was ― the much-hyped, newly revamped underground bus terminal mall that I had completely forgotten about.

The year-long renewal finished and doors finally reopened this summer and I happened to stumble across it ― literally ― while on my way to Shinsegae Department Store in Banpo a few weeks ago.

It was a busy Tuesday morning when I was looking for the underground entrance to Shinsegae after getting off subway line 3. Not familiar with the station, I took a wrong turn.

I wandered through a short alley and the moment I pushed opened a set of thick glass doors, it was like going from night to day. No more musty underground smell and stuffy air. Just that bright, breezy and brand new freshness.

A boat-neck cotton span shirt for 5,000 won, a knee-length wool jacket for 40,000 won and a pair of fleece-lined jeans for 20,000 won doesn't sound like much of a rip-off, does it?

Clearly worked up and fixated in my unexpected shopping, I spent a good three hours scurrying up and down the two separate underground aisles that hold more than 600 stores.

But three hours wasn't close to enough to cover all the shops. I went back and ended up spending a fortune on my biggest shopping spree.

As a fan of fast fashion, I'm a regular at brands like Uniqlo, H&M and Forever 21. But personally, I must say Korea's fast fashion is hands-down the cheapest and most diverse.

OK, I'm sure some of you are rolling your eyes at this point. But really, it's not easy to find a good quality $5 cotton span shirt that looks as new after five machine washes.

Fast fashion, by nature, is made cheaply and meant to last only a short time. So from a consumer perspective, it's a no-brainer to return to something that gets me the most bang for my buck.

So I began to wonder why these underground stores can't make it above ground and become the next Uniqlo or Forever21. Sure, Korea has its own up-and-coming fast fashion labels like 8Seconds and Mixxo, but these underground shops have been around so much longer. They aren't in any way lacking in quality or price wise.

All they need is capital to build big fancy stores and a method of inventory control so shoppers can easily refund or exchange, both of which isn't likely to happen at the moment.

Even though many of the 600 plus GoTo Mall stores carry the same designs, they're all run by separate owners so industry experts say it's impossible for these merchants to team up. Most of them are just managing their 20-square-meter shop to make ends meet at the end of every month.

So based on reality, Korea's underground fast fashion scattered across Seoul will probably stay put.

I have no problem exploring below ground level but let's just hope many others, including foreign tourists, are lucky enough to stumble across this shopper's heaven as I did.
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