Sony says this will END PS5!

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00:00 - PS5’s BIGGEST Threat
07:48 - PS5 is a Switch
11:04 - PS5 Pro is Out there

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Existential Threat:
According to former PlayStation boss Shawn Layden, non-endemic companies like Netflix or Google are one of the biggest threats to the video game business today.

Layden spoke at a keynote on stage with GamesIndustry.biz head Christopher Dring at the website's Investment Submit last week. Listing his top three concerns for the industry in the years ahead, he claimed that "consolidation can be an enemy of creativity," and that "rising costs in gaming are an existential threat to all of us." He then referred to non-endemic companies like Netflix, Google, Apple, and Amazon as "barbarians at the gate."

Layden sees what happened to other entertainment spaces, like music and TV, as cautionary tales. The music industry was permanently altered by iTunes, for example. Netflix aided in destroying home video rental and changed consumers' relationship to the cinema. He is hopeful that gaming will disrupt itself, rather than being changed by outside forces. He said, "Where it doesn’t take a Google or an Amazon to completely flip the table. We should be smart enough to see these changes coming and prepare ourselves for that eventuality."

Dring pointed out that both Xbox and PlayStation were originally non-endemic companies. Layden granted that this is true, however he emphasized PlayStation's savvy entry into the market. Other non-endemic companies like MGM and Fox made serious efforts to enter the gaming space, but proved unsuccessful. He elaborated, "[Sony] knew enough that entertainment was its own beast, so Electronics knew it couldn't manage this business by taking all the guys from the CD division and go after games."

"So in the initial stages of the company, it was a joint venture between Sony Electronics and Sony Music Japan. They knew they had to bring the entertainment… right from the beginning. The people handling the advertising, marketing, publisher relations, PR – those were all Sony Music guys – and they were soliciting publishers to support the platform.

Switch 2:
Nintendo reportedly revealed Switch 2 behind closed doors at gamescom 2023 last month, showing off the power of its upcoming next-gen console.

According to Eurogamer, the Switch 2 was shown running a ‘souped up’ version of Switch launch title Zelda: Breath of the Wild, although there’s apparently no suggestion the game will be re-released.

Meanwhile, VGC reported Nintendo showed off Epic’s The Matrix Awakens Unreal Engine 5 tech demo running on hardware with the specs Nintendo is targeting for its future console. The site said this demo ran using Nvidia’s AI-powered DLSS upscaling technology alongside ray tracing, with visuals ‘comparable’ to PlayStation 5 and Xbox Series consoles.

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