The First Half of 2025 Was Tougher Than the Second for Ecommerce Businesses | Northbeam

A candid take on how tariffs, macro volatility, and customer acquisition challenges shaped 2025—why the first half of the year was tougher than the second, and how performance shifted as conditions stabilized.

See the full report:

https://www.northbeam.io/ebook/2025-year-in-review-data-report

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