Value-based selling for the UX Centric Enterprise
Silvia Podestà: IBM
What is it that sets value-based selling apart from traditional approaches to sales? A customer-centric explorative process, where value quantification and customer validation are at the core of each step.
The focus is on holistic value-creation, with all parties benefiting - the customer, the end users, and the whole ecosystem of stakeholders
This talk makes the case for the transformative role that value-based selling plays in UX-driven innovation projects. It explores its key principles and offers insights on how IBM Client Engineering Teams uniquely interpret and implement customer value practices.
Видео Value-based selling for the UX Centric Enterprise канала UXDX
What is it that sets value-based selling apart from traditional approaches to sales? A customer-centric explorative process, where value quantification and customer validation are at the core of each step.
The focus is on holistic value-creation, with all parties benefiting - the customer, the end users, and the whole ecosystem of stakeholders
This talk makes the case for the transformative role that value-based selling plays in UX-driven innovation projects. It explores its key principles and offers insights on how IBM Client Engineering Teams uniquely interpret and implement customer value practices.
Видео Value-based selling for the UX Centric Enterprise канала UXDX
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