When To Use Short, Medium And Long Tail Keywords | Amazon PPC Fundamentals

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Sellers must understand the fundamental differences between short, medium and long tail keywords and when to use them.

By using long tail, super relevant keywords, you are likely to spend less and convert more with your ad.

Short tail or main keywords may prove too costly to target from the start. Sellers need to have a strategy in place in order to scale profitably within their niche.

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