How SRAM sued Shimano to break into the industry

#sram #shimano

SRAM vs Shimano bicycle components

Many people don't realize just how small Sram bicycle components were in the early 90s. Coming into an industry where a company like Shimano had 80% of the market was going to be no easy task but they were up for a challenge.

https://casetext.com/case/sram-corp-v-shimano-inc

https://www.latimes.com/archives/la-xpm-1999-dec-15-fi-44098-story.html

https://issuu.com/sram/docs/sram25th
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