The GEO Bros were wrong: schema is not getting you more AI citations #seo #geo #schema #ahrefs

Does Schema Markup Actually Boost AI Citations? (Ahrefs Study Breakdown)

Are "GEO bros" telling you that adding schema markup will automatically get you more AI citations? This video breaks down why that is mostly a myth based on recent data!

📊 The Ahrefs Study

* A recent Ahrefs study tracked almost 2,000 pages that added JSON-LD schema and matched them with 4,000 control pages.

* They measured how often these pages were cited by Google's AI overviews, AI Mode, and ChatGPT both before and after the results.

* The Results: There was no meaningful uplift. AI overviews actually showed a small drop in citations, while ChatGPT and AI Mode showed no statistically significant change.

* In short, adding schema alone did not boost AI citations for pages that were already being cited.

🔍 The Nuance (Gianluca Fiorelli's Take)

* As renowned SEO Gianluca Fiorelli points out, the Ahrefs study is excellent but narrow.

* It only proves that adding JSON-LD to pages already heavily cited by AI doesn't yield a short-term citation bump.

* This does not mean schema is useless for AI search overall, especially for new sites where entity identification and disambiguation may be particularly important.

💡 The Ultimate Takeaway

* Schema is not a short-term citation amplifier.

* However, correctly implemented structured data remains an important long-term investment.

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Видео The GEO Bros were wrong: schema is not getting you more AI citations #seo #geo #schema #ahrefs канала AI and Search with Mark Williams-Cook