🛍️LVMH HISTORY IN 4 MINUTES 🛍️

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🛍️LVMH HISTORY IN 4 MINUTES 🛍️

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LVMH, is a French multinational corporation and conglomerate specializing in luxury goods, headquartered in Paris. Since the fashion house Louis Vuitton and champagne and cognac producer Moët Hennessy announced a $4b merger in 1987 , the company has embarked on a series of acquisitions that amounts to it being the world’s largest luxury conglomerate today – both in size and sales.

LVMH has now amassed 75 brands under its portfolio in less than 40 years. As of 2018, LVMH reported €46.8 billion in sales, doing three times as much sales as the next two biggest fashion conglomerates - Richemont (€14 billion) and Kering (€13.7 billion).

Louis Vuitton – Founded in Paris in 1854, Louis Vuitton is the most valuable brand in the world for the year 2019 with products spanning leather goods, ready-to-wear, accessories, shoes, watches and jewellery.

Moët & Chandon – Even before merging with Hennessy in 1971, Moët & Chandon was one of the largest champagne producers in the world. Established in 1743 by Claude Moët, this company also owns Dom Pérignon, the champagne icon dating back to the 17th century

Once LVMH has been solidified it went on to acquire dozens of the worlds most influential brands over the coming decades, the following are the largest and most expensive acquisitions that the conglomerate would do.

(1988): A year after the creation of LVMH it acquired Givenchy – Founded by designer Hubert de Givenchy, the luxury house launched its first women’s ready-to-wear collection in 1952 before venturing into men’s fashion as well as cosmetics and fragrances later on.

1996 saw the purchase of Celine – The French ready-to-wear and leather luxury goods brand was founded in 1945 and sold US$540 million.

The same year it acquired Celine, LVMH bought over another ready-to-wear and leather luxury goods label (Lo-EE-vay) Loewe. Established in Spain in 1846, Loewe is one of the world’s most renowned luxury fashion houses around today.

The next year LVMH bought a majority stake in Marc Jacobs. Marc Jacobs founded his iconic fashion label in 1984, where he remains its head designer today. Marc Jacobs served as creative director at Louis Vuitton for seven years starting once LVMH had bought their stake.

Later that year was the acquisition of Sephora – A French-based multinational beauty chain that was founded in 1969. Sephora features over 300 brands, including its own label, in over 2,600 stores across 34 countries.

The company's busiest year for acquisitions was 1999. They invested in four beauty lines (Hard Candy, BeneFit Cosmetics, Bliss Spa, and Make Up For Ever), and formed their watch and jewelery division (which included Tag Heuer, Zenith, Ebel, and Chaumet). The company also acquired Thomas Pink and Phillips Auctioneers.

2000S ACQUISITIONS

In 1999, LVMH and Prada invested in 51% of Fendi’s stakes via a joint venture. Two years later, Prada sold its share to LVMH for US$225 million – a decision driven by a mountain of debt from its aggressive acquisitions. Since then, LVMH has increased its stakes of Fendi to 85%.

(2011) A decade later LVMH made a deal with the Bulgari. The famous jewellery brand, founded in 1884, Bulgari sold to LVMH for $US6.01 billion in an all-share deal. The Bulgari family sold their 50.4% controlling stake in their namesake brand for 3% of LVMH.

In 2016 LVMH took over the German luggage company RIMOWA, established in 1989, after forking out US$716 million for an 80 percent stake in the company.

A year later, after 60 years of a close business relationship, LVMH consolidated control over Dior for US$13.1 billion, folding their operations into the LVMH empire.

2019 would be the next biggest year for LVMH with the launch of Fenty and the acquisition of Tiffany & Co.

(12 May) The fashion house Fenty created by Rihanna was launched by LVMH in Paris. It is the first new fashion house by LVMH in 32 years. Rihanna holds a minority 49% stake in the company boosting her networth to over $600m.

2019: (25th November) Later in 2019 LVMH paid $16.2 billion for Tiffany & Co. making the deal the most expensive acquisition in LVMH’s history. Tiffany operates 321 stores worldwide, with net sales of over $4 billion

As of late 2019 the brand did over US$57b in revenue while the company valued at over US$220 billion

I understand that a lot of brands where missed, here are all their companies, and links below for the complete list. Thanks so much for watching

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