Mask Singer Brings Its Iconic Costumes to Musée Grévin for Season 9 Premiere (Firmine Richard speech

Paris, Musée Grévin, April 24, 2026,

Some launch events are little more than routine photo opportunities, while others immediately project scale, confidence, and ambition. By taking over the prestigious Musée Grévin in Paris on April 24, 2026, to unveil Season 9 of Mask Singer, TF1 clearly chose the second path. The symbolism was striking: placing the show’s extravagant costumes among the wax figures of legendary personalities created a bridge between television entertainment and French cultural heritage. Inside the museum’s historic halls, guests wandered through a world where statues of stars stood beside giant fantasy creatures, making the colorful universe of Mask Singer feel perfectly at home.

Our media outlet attended the event, which brought together former contestants, entertainment personalities, media guests, and members of the production team. Following an elegant cocktail reception, discussions quickly turned to one obvious conclusion: very few French entertainment programs are still capable of creating this level of excitement after nine seasons. Since its debut in 2019, Mask Singer, adapted from the South Korean hit King of Mask Singer, has become one of the most recognizable family entertainment brands on French television. Its concept remains simple and effective: celebrities hidden beneath elaborate disguises perform songs while judges and audiences try to identify them before the dramatic reveal.

During the presentation, organizers underlined how much the franchise has expanded. From April 25 to July 15, 2026, the Musée Grévin is hosting seventeen iconic costumes from previous seasons, integrated directly into the standard visitor route. Rather than creating a separate temporary gallery, the museum has cleverly inserted these creations among its 250 permanent figures. Visitors can move from film stars to giant animals, from music legends to glittering television monsters in just a few steps. The result is playful, surprising, and highly visual.

The exhibition also shines a light on a craft often overlooked by viewers. Designing a Mask Singer costume requires a mix of sewing, sculpture, painting, mechanics, and performance ergonomics. These outfits must look spectacular under studio lights while allowing contestants to move, sing, and dance. According to figures shared during the evening, nearly 1,000 costumes have been created for the French version since launch, a remarkable number that illustrates the scale of the production.

Season 9 is also introducing fresh elements to keep the formula moving forward. For the first time since Season 4, the panel remains unchanged, with Kev Adams, Chantal Ladesou, Michaël Youn, and Laurent Ruquier returning alongside host Camille Combal. TF1 is clearly betting on a team whose chemistry is already proven, where humor, improvisation, and playful rivalry matter as much as detective instincts. Stability can be a strength in a format built on fast reactions and personality.

The biggest innovation this year is a brand-new character called the Clown, who will not wear a traditional mask at all. Instead, the celebrity will be transformed each week by professional film makeup artists, changing appearance regularly and removing one of the judges’ usual clues. It is a clever twist that refreshes the mystery while staying true to the show’s theatrical DNA.

The watch party concluded with a screening of the premiere episode and the season’s first unmasking. Actress Firmine Richard was revealed beneath the Lawyer costume. Warmly applauded by guests in attendance, her appearance highlighted one of the program’s enduring strengths: its ability to bring together performers from different generations in a joyful, self-deprecating environment. Several attendees commented on how much fun she appeared to be having, reinforcing the idea that contestants often join less to win than to surprise viewers and reveal a different side of themselves.

Early ratings suggest the formula remains powerful. The premiere reportedly attracted more than 2.5 million viewers, with strong performances among younger and commercial demographics. In a fragmented media era dominated by streaming platforms, replay viewing, and social media distractions, gathering a large audience around a live Friday-night family show is increasingly rare.

More broadly, the Musée Grévin launch says something important about modern television success. The programs that endure are no longer only those people watch—they are the ones audiences photograph, share, visit, and experience beyond the screen. By transforming its costumes into exhibition pieces, Mask Singer has moved beyond prime time and entered tangible popular culture. Behind the glitter, mystery, and oversized characters lies the real triumph of Season 9: turning a television game show into a lasting entertainment universe.

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