Josh Latimer - Overcoming Comfort Zones & Sales Strategies

Joshua Latimer discusses business growth strategies and entrepreneurship.

Key Takeaways

- Everything is marketing and marketing is everything - choreographed communication is key in all aspects of business
- Focus on the 5 core parts of every business: lead generation, lead nurture, sales, delivery, and ascension
- Overcome FOPO (fear, overwhelm, procrastination, overthinking) to grow your business
- Consider launching a coaching/mentoring program to leverage expertise and create additional revenue streams

Topics

Joshua's Background and Business Experience

- Built and sold 4 companies, including a window cleaning business that scaled to $200k/month
- Married high school sweetheart, has 5 kids
- Focus areas: entrepreneurship, Kingdom business, marketing

Marketing Philosophy

- "Everything is marketing and marketing is everything"
- Choreographed communication is crucial in all business aspects (sales, culture, personal development)
- Example: Level 1 vs Level 5 communication with kids shows power of intentional communication

5 Core Parts of Every Business

1. Lead generation - know your numbers, understand seasonality
2. Lead nurture - stay top of mind, provide value beyond just selling
3. Sales - focus on choreography, cross-selling, upselling
4. Delivery - exceed expectations, wow customers
5. Ascension - continually offer next level products/services

Overcoming Mental Blocks (FOPO)

- FOPO = Fear, Overwhelm, Procrastination, Overthinking
- Take action to defeat fear
- Prioritize to overcome overwhelm
- Clarify desires/goals to reduce procrastination
- Create accountability/constraints to limit overthinking

Mindset and Faith Perspective

- God wants us to grow and expand what we're given (parable of talents)
- Desire for growth/success isn't inherently greedy
- Money is a magnifier/amplifier of who we already are

Coaching and Mentorship

- Everyone should have a mentor and be a mentor
- Paying for coaching raises stakes and commitment
- Consider launching a coaching program to leverage expertise
You can subscribe to the podcast at https://matthewefird.com.

Are you a seasonal business owner who's struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don't have enough work to keep them employed year-round?
You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

Видео Josh Latimer - Overcoming Comfort Zones & Sales Strategies канала Pillars of Purpose Podcast