Jaguar i Pace | Why Nobody Is Buying The EV World's Car

Jaguar i Pace | Why Nobody Is Buying The EV World's Car

The Jaguar I-Pace made headlines at the New York International Auto Show by winning the World Car of the Year Award and the organization's awards for Design of the Year and Green Car of the Year. However, the I-Pace isn't winning where it counts: at the dealership.

The Jaguar all-electric crossover SUV has sold just 608 units in the U.S. through March plus another 393 late last year.

Meanwhile, Tesla has sold an estimated 3,850 Model X crossovers, as tallied by InsideEVs, through the first three months of 2019. Looking at these numbers and the kind of fame these vehicles are getting, buyers are confused about how nobody is buying the electric world car of the year. Are you also one of them, and you are seeking answers to a few questions, then stay with us till the end of the video to know the unknown. So, let's get started.

For its part, Jaguar says the I-Pace is off to a great start. However, the brand admits it is sending vehicles to do their best.

"What we've been doing worldwide is allocating the cars to the markets that have the highest command and profitability. So, the greatest opportunity for that at this point in time has been the Scandinavian countries," Dave Larsen, product and launch planning director for Jaguar Land Rover North America, told Green Car Reports.

Meanwhile, Jaguar has sold only 200-400 units per month in the U.S., even as the I-Pace earned recognition as the first vehicle from a luxury brand to take on Tesla at its own game.

It's been two years since Jaguar Land Rover introduced the I-Pace EV. Despite earning multiple design awards and decent sales in Europe, the electric Jaguar crossover has struggled in the U.S. The company also faced battery-supply issues. Joe Eberhardt, Jaguar Land Rover's North American CEO, wants to use lessons from the I-Pace and apply them to new E.V.s, including the upcoming electric X.J. sedan. But the path forward is not clear.

Jaguar i Pace | Why Nobody Is Buying The EV World's Car
Jaguar i Pace | Why Nobody Is Buying The EV World's Car

Inspired By:DEAD: Nobody is buying the ELECTRIC world car of the YEAR
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