The Importance of Empathy in UX Design | Google UX Design Certificate

Empathy is key to creating phenomenal experiences for your users. Every activity in this video will bring you closer to empathising with your potential user allowing you to define your user, their feelings about an experience, and the problem you need to solve for them.

0:00 Build an Empathy Map
5:00 Identify User Pain Points
9:20 Understand Personas
15:18 Create User Stories
17:44 Consider Edge Cases
21:31 Create a User Journey Map
27:53 Understand the Curb Cut Effect
32:03 Scope Design Problems

This video is part of the Google UX Design Certificate, where you'll learn how to design mobile apps and responsive websites. You'll follow the design process from beginning to end: empathizing with users, defining their pain points, coming up with ideas for design solutions, creating wireframes and prototypes, and testing your designs with users to get feedback. By the end of the program, you'll have a professional UX portfolio with three design projects.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in about 6 months to start or advance your career in UX design.

To access the full program content including readings, practice exercises, job search help, and discussion forums please visit ► https://goo.gle/2ZllSv1

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

Visit https://goo.gle/3de9XHs to learn more today.

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