Find the Gaps. Skip the Duplicates. | Account-Based Prospecting with Lusha

Most reps don't start from zero. They have a territory, a CRM, open opportunities — and a type of company or role already in mind. The problem is that context doesn't exist when they open Lusha. So they're back to dozens of filters, manual cross-referencing, and hoping they don't burn credits on contacts already in their pipeline.

This demo shows how we fixed that.

**Workflow 1 — Find net-new leads:**
Describe what you're looking for in plain language — like you'd tell a colleague. Lusha sets the filters. Then one toggle removes anyone already in your CRM, so what's left is genuinely net-new. No duplicates. No accounts someone else is already working.

**Workflow 2 — Fill the gaps at accounts you already own:**
You're not looking for new contacts. You're looking for the people you're missing at accounts you're already responsible for. Lusha anchors to your CRM instead of excluding it — so what comes back isn't a cold list, it's the contacts relevant to your open opportunities. No Salesforce exports. No searching account by account.

Then enrich in one step: add contact data, buying signals like job changes, and CRM fields — on a single row or your whole list. Reveal and push back to Salesforce, connected out of the box.

Your accounts. Your territory. Your pipeline — with the gaps surfaced and the duplicates already gone.

→ https://www.lusha.com

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