18 Sales Statistics You Need to Know About Right Now!

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Sales Statistic #1: At least half of all prospects are bad fits.
Our data shows that at least 50% of your prospects aren’t a good fit for what you sell. 71.4% of respondents said that 50% or fewer of their initial prospects turn out to be a good fit.

Sales Statistic #2: Budget is the most common reason that stronger sales opportunities fall apart.

More than half (55%) of respondents said that budget was either the first or second most common reason that stronger opportunities fall apart in sales.

Sales Statistic #3: Most salespeople just aren’t getting in front of enough prospects.

Sales Statistic #4: Most companies are providing at least a quarter of salespeople’s leads.

77.3% of respondents said that their company provides at least a quarter of their leads.Sales Statistic #5: Sales is getting tougher than before.

Sales Statistic #6: It’s slightly harder to get in front of new prospects than before. 54% of respondents thought it was harder or much harder to get in front of prospects today than it was 5 years ago.

Sales Statistic #7: The phone is STILL our best tool in selling.
41.2% of respondents said that the phone is the most effective sales tool at their disposal.This is one of the most surprising sales statistics that came out of our study, and it’s one that I truly didn’t expect to see.
Sales Statistic #8: The vast majority of salespeople today barely ask for referrals.

A whopping 57.9% of respondents said they ask for fewer than one referral per month, while 40.4% report rarely asking! Only 18.6% ask every person they are in front of.

Sales Statistic #9: Most salespeople don’t love their job.
Only 17.6% of respondents rate their job satisfaction as outstanding, while 47.1% rate their job satisfaction as just good.

Sales Statistic #10: Salespeople who spend more time on sales-related activities enjoy their job more.

So, I gave you a little teaser and here it is: There’s a notable jump in job satisfaction between 3 hours spent on sales-related activities and 4 hours.Salespeople who spend 3 hours or less on sales-related activities have an overall average job satisfaction level of 3.45 (out of 5), while people who spend 4 or more hours a day on sales-related activities have a job satisfaction level of 3.8.

Sales Statistic #11: Company culture and management effectiveness matter most to salespeople.

Sales Statistic #12: Even salespeople know that people don’t like themThe word cloud below shows the most common words that respondents used to describe the average buyer’s perceptions of salespeople.

Sales Statistic #13: Most salespeople aren’t crushing their goals.
Only 24.3% of salespeople exceeded their quota last year.Now, this may not surprise you, but I was pretty blown away that only 24.3% of salespeople actually exceeded their quota last year.

Sales Statistic #14: Non-top performers do a lot more pitching.
While only 7% of top performers report pitching, 19% of non-top performers pitch their offering.This is a huge distinction.

Sales Statistic #15: Top performers ask for a lot more referrals.
About 47% of top performers ask for referrals consistently (every day, or with every person they are in front of), versus only 26% of non-top performers.

Sales Statistic #16: Top performers surf the web less, and drive to meetings more.
While top and non-top performers reported spending a similar amount of time on CRM and paperwork, top performers were much less likely to note “surfing the web” as a main activity they waste time on (12% of top performers vs. 24% of non-top performers). Instead, top performers tend to spend more time driving to meetings (25% of top performers selected this vs. 12% of non-top performers).

Sales Statistic #17: Top performers spend more hours per day on actual sales activities81.6% of top performers spend 4 hours or more on sales-related activities (prospecting, sales meetings, presentations, proposal work, sales follow-up, etc.), while only 60.8% of non-top performers spend 4 hours or more on sales-related activities.

Sales Statistic #18: Top performers know they’re experts.
51% of top performers report being seen as “an expert in their field” while only 37% of non-top performers see themselves as experts.

So, there you have it. These are the 18 sales statistics you need to know about right now from our Salespeople Perceptions and Top Performance Study. I want to hear from you. Which of these sales statistics shocked you the most? Which did you find easy to believe? And which do you find most useful? Be sure to share below in the comments section to get involved in the conversation.

Видео 18 Sales Statistics You Need to Know About Right Now! канала Sales Insights Lab by Marc Wayshak