Real Estate Lead Generation System: How to Take a Stranger into a Closed Sale (Step-by-Step)

If you’re a real estate agent, team, or developer, this video breaks down my 6-layer real estate marketing system—what I call “The Rabbit Hole”—that consistently turns strangers on the internet into qualified conversations, showings, and closed deals.

What you’ll learn

The 3 online layers: traffic → website/landing page → lead capture (name/email/phone)

The 3 offline layers: conversation → qualification → face-to-face → contract/closing

How to target high-intent keywords (e.g., [Neighborhood] homes for sale, [Project] residences) and avoid vanity metrics

Why your website (not rented profiles) is your digital HQ

How to track everything end-to-end (click → keyword → page → lead → deal)

Chapters
00:00 Why “Rabbit Hole” beats random lead gen
01:26 Online Layers (1–3): traffic, site, capture
04:23 Offline Layers (4–6): convo, qualify, meet
08:07 Targeting the right intent (resale vs. pre-construction)
12:30 Beating portals with keyword specificity
16:40 Common bottlenecks & how to fix them
20:29 What to build next (your system roadmap)

Free training – Live Webinar
👉 Leading the Shift: The Agent Survival Guide for Thriving in Real Estate’s Digital Era
🗓 Oct 29, 1:00 PM ET — We’ll show the full system with live case studies and dashboards.
Register here: tremgroup.com/webinar (or your live link)

Case studies & proofs
See outcomes from agents and developers using this system: tremgroup.com/case-studies

Work with us / Done-For-You
📩 Book a demo: tremgroup.com
(Or keep following—these videos will teach you to do it yourself.)

About Stephen
$5B+ in sales influenced from online leads, $50M+ managed ad spend. I build predictable marketing systems for real estate pros.

Links:
https://www.tremgroup.com/dominate-your-market/
https://www.tremgroup.com/increase-your-sales/

Видео Real Estate Lead Generation System: How to Take a Stranger into a Closed Sale (Step-by-Step) канала The Real Estate Marketing Lab