Domino’s Fixed Potholes to Deliver Better Pizza 🍕🚗

In 2018, Domino’s launched one of the strangest — and smartest — marketing campaigns ever. They started fixing potholes across the U.S. so their pizzas could arrive safely. Called “Paving for Pizza,” the campaign filled thousands of potholes, stamped them with the Domino’s logo, and went viral for turning road repair into brilliant brand marketing.
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