Help AI Tell Your Brand Story Accurately – A GEO/AEO Conversation with Arketi Group

The era of “zero-click marketing” is here, and B2B buyers can create a deep profile of potential vendors without leaving a generative AI platform. For marketers who once held a good grip on their narrative, navigating this new world can be challenging.

In this LinkedIn Live replay, Mike Neumeier, Chief Executive Officer at Arketi Group, and Charles Askew, Executive Interactive Director at Arketi Group, break down the steps marketers should take to get their web presence ready for generative engine optimization (GEO)/answer engine optimization (AEO). Topics include:

• What are the differences between SEO, GEO and AEO? How can marketers who have already optimized for SEO adjust their websites for GEO/AEO?
• Who should own the process of GEO/AEO optimization?
• How can brands set up the right “signals” to ensure AI judges them as a reliable source?
• How does public relations play a role in a brand’s GEO/AEO strategy?
• What’s the first step a marketing/communications executive should take when evaluating their website for GEO/AEO?
• What sources can marketers use to stay up to date on GEO/AEO trends?

Видео Help AI Tell Your Brand Story Accurately – A GEO/AEO Conversation with Arketi Group канала Arketi Group