Web Analytics Terminology
Lesson 2.2 Web Analytics Terminology
In today’s video, we define common Web Analytics terms
Here are the terms that we define:
Analytics – Information resulting from the systematic analysis of data and statistics
JavaScript – Programming language that makes web analytics possible
Tracking Code – The JavaScript code that sends data to Google
Cookies – How your browser helps websites remember you
First party cookie: personal data only accessed by domain
Third party cookie: personal data accessed by multiple domains
Filters – Limit the data that makes it into Google Analytics
Account – Where each company (or business unit) stores their data
Web Property – Each domain name (or app) you would like to track uniquely
View (formerly Profile) – A specific way of looking at a web property
Interface – Where we view our analytics reports and settings
Basic Metrics in Google Analytics Interface
Sessions (formerly Visits) – When someone visits your website or app for a specific amount of time (default is 30 minutes)
New Sessions – A new session occurs when a Google Analytics cookie is set for the first time
Returning Sessions – A returning session means that the visitor cookie has been set previously
Users (formerly Visitors or Unique Visitors) – A user is counted by the number of unique cookies that have been seen over a specified period of time
Pageviews – The number of times that a page has loaded and data was sent to Google Analytics
Session Duration (formerly time on site) – The time between your first pageview and your last pageview (as long as it is within 30 minute session window)
Bounce Rate – The Number of sessions where a user views only one page (They came, they left)
Goals – Teaching Google Analytics the purpose of your website
E-Commerce – Tracking the selling of products online
There are many more terms that we will learn as we dive into Google Analytics, but these are the ones we need to know while starting out.
Want more tips and tricks on Analytics, SEO, PPC and more?
Head over to http://bit.ly/J_YT
Want to take your Analytics skills to the next level and be Google Analytics Certified?
Check out our course here http://bit.ly/AnalyticsCourse_YT
Want to master PPC, get more in-depth learning and be Google Adwords Certified?
Check out our course here http://bit.ly/PPCCourse_YT
Видео Web Analytics Terminology канала Jeffalytics
In today’s video, we define common Web Analytics terms
Here are the terms that we define:
Analytics – Information resulting from the systematic analysis of data and statistics
JavaScript – Programming language that makes web analytics possible
Tracking Code – The JavaScript code that sends data to Google
Cookies – How your browser helps websites remember you
First party cookie: personal data only accessed by domain
Third party cookie: personal data accessed by multiple domains
Filters – Limit the data that makes it into Google Analytics
Account – Where each company (or business unit) stores their data
Web Property – Each domain name (or app) you would like to track uniquely
View (formerly Profile) – A specific way of looking at a web property
Interface – Where we view our analytics reports and settings
Basic Metrics in Google Analytics Interface
Sessions (formerly Visits) – When someone visits your website or app for a specific amount of time (default is 30 minutes)
New Sessions – A new session occurs when a Google Analytics cookie is set for the first time
Returning Sessions – A returning session means that the visitor cookie has been set previously
Users (formerly Visitors or Unique Visitors) – A user is counted by the number of unique cookies that have been seen over a specified period of time
Pageviews – The number of times that a page has loaded and data was sent to Google Analytics
Session Duration (formerly time on site) – The time between your first pageview and your last pageview (as long as it is within 30 minute session window)
Bounce Rate – The Number of sessions where a user views only one page (They came, they left)
Goals – Teaching Google Analytics the purpose of your website
E-Commerce – Tracking the selling of products online
There are many more terms that we will learn as we dive into Google Analytics, but these are the ones we need to know while starting out.
Want more tips and tricks on Analytics, SEO, PPC and more?
Head over to http://bit.ly/J_YT
Want to take your Analytics skills to the next level and be Google Analytics Certified?
Check out our course here http://bit.ly/AnalyticsCourse_YT
Want to master PPC, get more in-depth learning and be Google Adwords Certified?
Check out our course here http://bit.ly/PPCCourse_YT
Видео Web Analytics Terminology канала Jeffalytics
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
![Digital Analytics Fundamentals | Web Analytics For Beginners | Digital Marketing | Simplilearn](https://i.ytimg.com/vi/WaDjcajOmUo/default.jpg)
![Introduction to Web Analytics](https://i.ytimg.com/vi/XVsLOOqlWCU/default.jpg)
![10 Things to Master in Google Analytics - Do you know them?](https://i.ytimg.com/vi/E60GDFImKMk/default.jpg)
![Successful Web Analytics Approaches by Avinash Kaushik](https://i.ytimg.com/vi/bpDxGrSqA-E/default.jpg)
![Google ANALYTICS corso intermedio: imparare a valutare andamento di un sito](https://i.ytimg.com/vi/7XtM1C9IyWk/default.jpg)
![Web Analytics](https://i.ytimg.com/vi/40Wga7r4-ww/default.jpg)
![Introduction to Business Analytics](https://i.ytimg.com/vi/9IIgH0hNtgk/default.jpg)
![Web Analytics for Beginners - Presented by Bluehost](https://i.ytimg.com/vi/PnVZ7_OA7Qo/default.jpg)
![Making web analytics work for you](https://i.ytimg.com/vi/rBueIF2w3zs/default.jpg)
![Website Structure Terminology](https://i.ytimg.com/vi/YRPcAxWACN4/default.jpg)
![Web Analytics Foundations](https://i.ytimg.com/vi/DseXq7yWh9M/default.jpg)
![DATA SCIENTIST: Competenze Richieste](https://i.ytimg.com/vi/Ph5DHoWHW2c/default.jpg)
![Google Ads Tutorial: Lesson 1 - Five Rules for Profit-Driven Advertising on Google](https://i.ytimg.com/vi/00GFIX9Ubjc/default.jpg)
![How websites work](https://i.ytimg.com/vi/2rsI05vBsD4/default.jpg)
![How To Market Your Brick and Mortar Business Online](https://i.ytimg.com/vi/JbgS3CTeZaA/default.jpg)
![Tracking specific goals with web analytics](https://i.ytimg.com/vi/De159AHXqXI/default.jpg)
![Tag Management Tips: What are Tags?](https://i.ytimg.com/vi/QVeed9Iydj8/default.jpg)
![Everything you should know about - Web Analytics 2.0](https://i.ytimg.com/vi/zVSFa5NOSoo/default.jpg)
![Unsampled Reports and Custom Tables - Part 1](https://i.ytimg.com/vi/0wWoXsNdmbc/default.jpg)
![The Most Useful Google Analytics Reports: My Top 6 GA Reports](https://i.ytimg.com/vi/QQ9pPstEWS8/default.jpg)