Why Sustainability Messages Must Be in Business Language

John Forester, VP of Energy & Sustainability at The RMR Group, explains why traditional environmental messaging fails with many stakeholders and how successful sustainability programs require different value propositions for different audiences. He breaks down the shift from short-term project thinking to 15-20 year investment horizons that align with actual building lifecycles. For commercial real estate leaders managing sustainability across diverse portfolios, this insight reframes how to build lasting organizational support for environmental initiatives.

Видео Why Sustainability Messages Must Be in Business Language канала Omnidian