KPI Benchmarks for Mobile F2P Games | Oliver Kern

Delivered at Casual Connect Asia 2017. For years mobile game developers and service providers have been publishing data points around retention and monetization. The bigger the better - which sometimes questions the purpose. We will examine some of those numbers, break them down for the respective game genres and establish the relationship between retention and ARPDAU. With these insights you will be able to establish benchmarks for your own F2P game to identify future opportunities.
To download slides: http://bit.ly/2rzeMVe

Видео KPI Benchmarks for Mobile F2P Games | Oliver Kern канала GameDaily Connect