Fun in Marketing: How to Sell Switzerland | Urs Eberhard | TEDxYouth@Zurich

Marketing a beautiful country like Switzerland should be easy... right? In TEDxYouth@Zurich 2016, Urs explains the challenges behind marketing an entire country to 21st century tourists.
Urs Eberhard started his career at Switzerland Tourism in 1989 as District Manager in Dusseldorf, Germany. From 1990 to 1995, he was in charge of Switzerland Tourism Amsterdam (The Netherlands); he then was elected Director of Switzerland Tourism London, responsible for the UK and Ireland, a post which he held till 1998. As of June 2004 he is back in Zurich, at Switzerland Tourism’s HQ, responsible for the department Markets & MICE. Prior to his career at Switzerland Tourism, Urs Eberhard worked with the Arth-Rigi-Railway Company in Goldau, Switzerland as Director of Marketing and later as Deputy Director.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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