The Framework That Scaled Circle Recruitment to £100K WGP with Luke McCluskey

In this episode, I sit down with Luke McCluskey, Founder and CEO of Circle Recruitment, to unpack how he built a £100K weekly GP contract business from just £2,000 in the bank, a toddler at home, and maintenance to pay.

We cover the full journey across eight years and four distinct chapters of growth, the frameworks Luke uses to run a high-performance contract sales floor, and the strategic moves he's making now to get from £100K to £180K weekly GP.

Connect with Luke: https://www.linkedin.com/in/lukemccluskey/

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Timestamps:

00:00 - Intro & Sponsors
01:09 - Perm vs Contract: Finding Your Fit
08:16 - The 10-10-10 Framework
12:02 - BD Bullets: Arming Every Call With Intel
14:26 - Go Home Proud: Defining a Good Day
16:23 - What Is a Commercial Outcome?
23:44 - The Graft vs The Craft
26:00 - Diagnosing a Broken Desk
28:31 - The Pitch: Permission, Capability & Insight
32:10 - The "Million Pound Seller" Playbook
33:00 - From 20K to 100K WGP: The Four Chapters
34:37 - Building an Ops Team (So Recruiters Just Sell)
37:47 - Why Food Manufacturing Couldn't Scale
39:09 - Interim vs Project-Led: The Key Difference
45:00 - Pivoting to Digital Transformation & Engineering
51:38 - The Commercial Team: Going Deeper, Not Wider
58:31 - Project Dominate & The Relay Effect
01:04:00 - Net Gain One: Growing Your Book Every Month
01:08:00 - How to Launch Contract From a Perm Business
01:12:30 - Culture, High Performance & The Golden Thread

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Get in touch with me:

Linkedin: https://www.linkedin.com/in/hishemazzouz/
Linkedin: https://www.linkedin.com/in/hishemazzouz/

Видео The Framework That Scaled Circle Recruitment to £100K WGP with Luke McCluskey канала Recruitment Mentors Podcast with Hishem Azzouz