The future of content: the agency, the media owner and the influencer

In association with Yahoo!… Content is the future – but what’s the future of content? MediaCom’s Sue Unerman, Yahoo!’s Nicholas Petche and Nigel Clarkson and influencer-turned-agency founder Louise Rumball on the fight between the algorithms and the editors - and traditional v social media.

Featuring: Sue Unerman, chief transformation officer, MediaCom; Nicholas Petche, editor-in-chief, Yahoo UK; Nigel Clarkson, managing director, Yahoo UK; Louise Rumball, founder, Chapter Three. Panel session took place during Advertising Week Europe 2017 called: 'The future of content: community, circulation and classy trainers’

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