How to create a content strategy?

Welcome to the strategic content marketing lesson! 🌟

Our SEO journey has illuminated key areas like on-page SEO, technical optimization, and link building. But today, we're focusing on creating content for your website.

However, content marketing is more than just creating; it will be about strategically engaging and converting your audience. It's a vital component that drives traffic, builds brand awareness, fosters loyalty, and increases conversions. Join us to empower your digital content marketing strategy.

🗣️ Lecturer - Kateryna Hordiienko, Research Editor at Serpstat

Here's what you'll find in this lesson:

00:00 Intro
00:54 Content Marketing Benefits
05:34 Requirements for SEO texts
08:14 What types of pages require text?
09:08 The Home Page
11:13 Product pages
13:12 Content Brief
16:02 Content Optimization: Informational Texts
21:23 Finding Trending Topics with Google Trends
24:54 How to create a content strategy?
29:00 Content Formats
29:32 Format #1: Case studies
30:20 Format #2: How-to and DIY
31:23 Format #3: Reviews
33:08 Format #4: Alternatives to
33:37 Format #5: Articles for Support
34:05 Format #6:Expert opinions
34:38 Format #7:Compilations
35:05 Format #8:Commercial content
36:43 Format #9:Webinars
37:41 Format #10 Podcasts
38:37 Format #11 FAQ Pages
39:13 Format #12 Checklists
39:57 How to organize content creation?

Tools unveiled in the video:
• Google assessors guidelines [https://bit.ly/3NWFMpz]
• Serpstat Keyword Trends [https://bit.ly/3SdtxXl]
•5 Things to Do Immediately Using GPT: How Will This Technology Impact SEO and Content Marketing? [https://bit.ly/3RNiIuG]
• Mastering Content Briefs with AI: Faster, Easier, Better [+Template and Examples] [https://bit.ly/3tMO3Wp]

🔗 Access our comprehensive SEO Starter Course from Beginner to Professional using the following link: https://bit.ly/3ZtyKx2

🎁 Unlock 14 Days of FREE Access to Serpstat with the promo code:
serpstat_academy_SEO_new

Activate your promo code today by visiting your personal profile at https://bit.ly/3LsyA3d (remember to log in).

📚 For additional resources and to expand your SEO knowledge, check out our SEO Glossary: https://bit.ly/44W0M5L

Stay tuned for more lessons in our SEO Starter Course, and remember to like, subscribe, and hit the notification bell so you get all the updates. Get ready to conquer SEO and supercharge your online presence! 💪

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Видео How to create a content strategy? канала Serpstat